There is a bit of magic in this charming poster by Leonetto Cappiello for the Swiss watch company, Election. The hours of the very elegant pocket watch come alive and parade out of the mechanism, parading their duty in the form of the Roman numeral for the hour they each represent. They snake and twist away into the distance, like something out of a dream. It is clear the artistry and elegrance of Election make it "the one chosen above them all".Election was founded in 1848 by the Braunschweig family of Hamburg, Germany and was based in the heart of Swiss "Watch Valley" in the town of La Chaux-de-Fonds. It was a leading brand until the global markets erupted and it went bankrupt in 1931. It was reformed that year and stayed in business under the name Nouvelle Election until 1987 when it was acquired by another company and given the name, Douest.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments' glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.

47 x 31.5 in