Original Vintage Cappiello Radiola Sfer -20 Poster 1925
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Description
Travel the world from your living room through an elegant Radiola radio! This rare and colorful poster by Leonetto Cappiello is a touch more whimsical than many of the famous poster artist's designs. The swirling radio waves list out the many European cities that a Radiola Sfer-20 model can pick up signal from, in an unusual and appealing color palette of purples, pinks, blue, and yellows. It is a wonderful image from the dawn of the Radio Era.Radiola radios were produced by Swedish technology brand, Ericsson. Ericisson traces its roots back to 1876 when Lars Magnus Ericsson established his workshop to repair telegraph machines and small mechanical engineering jobs. From there, the company moved into telephone repair and manufacture. After producing radios in the early 1920s, the company eventually evolved into television and is still in business today. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments' glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
Dimensions
31.25 x 23.25 in
Buyer's Premium
- 5%
Original Vintage Cappiello Radiola Sfer -20 Poster 1925
Estimate $6,000 - $8,000
3 bidders are watching this item.
Shipping & Pickup Options
Item located in Boca Raton, FL, usOffers In-House Shipping
Local Pickup Available
Payment
Accepts seamless payments through LiveAuctioneers
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