Michael Jackson Rare Lay's Super Bowl Halftime Show Banner - This incredibly rare piece is a promotional banner for Michael Jackson's Super Bowl XXVII Halftime performance presented by Lay's. The show took place on January 31, 1993 at the Rose Bowl in Pasadena, California. This halftime performance has been claimed to be one of the most watched events in American television history with 133.4 million viewers, and started the NFL's trend of signing top acts to appear during the Super Bowl to attract more viewers and interest. This was the first time in Super Bowl history that the ratings increased between halves during the game, and also helped Jackson's latest album Dangerous to rise 90 places in the album charts. Measurements: 72" x 54". PLEASE NOTE-PRE-AUCTION SALES: GWS reserves the right to sell any Lot(s) through a negotiated transaction at any time prior to the conclusion of the auction. If a Lot is sold through a negotiated transaction, it will be withdrawn from the auction. All pre-auction purchases will receive free, overnight, insured shipping. Please email gwsauctions@gmail.com to submit a pre-auction offer.