"The Big Ones of '68" paper dress by Universal Studios, 1968 Hollywood Pop Art screen print. 37"H x
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"The Big Ones of '68" paper dress by Universal Studios, 1968 Hollywood Pop Art screen print. Sleeveless a-line dress with Warhol style prints of actor's faces including Elizabeth Taylor, Mary Tyler Moore, Paul Newman, Shirley MacLaine, Julie Andrews, Don Knotts, Vanessa Redgrave. Universal Studios (Universal Fashions, 1968). "The Big Ones for '68" paper dress with original tag, 1968. In 1968, Universal Studios embraced the popular new fashion for "paper" dresses with its remarkable "The Big Ones for '68" dress, also known as the Hollywood dress. This A-line, sleeveless dress served as a canvas for an array of celebrity portraits which promoted popular Universal stars from the studio's 1968 blockbuster movies such as Elizabeth Taylor, Richard Burton, Marlon Brando, Julie Andrews, Steve McQueen, Doris Day, Kirk Douglas, Mary Tyler Moore, Paul Newman, Shirley Maclaine, Henry Fonda, Vanessa Redgrave, Charlton Heston, and the list goes on. (A complete list of the movie stars depicted on the dress followed by the titles of the films they appeared in runs just above the hemline.) Each celebrity portrait is rendered in a Pop Art aesthetic after Andy Warhol in vibrant 'technicolor' hues. The Hollywood dress stood apart from other paper dresses of the day, because the designs on the front of the dress differ from those on the back. Furthermore, the Hollywood dress was only given to film reviewers and never offered for sale to the general public. Thus, it is one of the most difficult paper dresses to find and rarely comes up for auction. Most surviving examples are held in museum collections such as Atopos in Athens which recently hosted the symposium "From Paper Dresses Past to our Compromised Reality". 37"H x 23"W
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"The Big Ones of '68" paper dress by Universal Studios, 1968 Hollywood Pop Art screen print. 37"H x
Estimate $1,000 - $1,500
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