Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple's place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM's historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.This is a complete set of 10 posters. It is commonly referred to as the "Educators Set", and was printed in 2000 and distributed through Apple's Education Channels. Included with the set is a biography of each person depicted. The posters each measure 11" x 17" and are printed on shiny paper. Please scroll through the images to see all icons in the set: Albert Einstein, Cesar Chavez, Jane Goodall, Pablo Picasso, Amelia Earhart, Miles Davis, Jim Henson, John Lennon & Yoko Ono, Dr. James Watson, and Mahatma Gandhi.Each is an Original Poster; not a reproduction. Each poster was printed on heavy weight paper and is in excellent condition. We guarantee the authenticity of all our posters.

17 x 11 in