SERGEY IGUMNOV (1900-1942) SOVIET ARMENIA. 1935.
34¾x24 inches, 88¼x61 cm. Intourist, [USSR.]
Condition B+: tape-repaired tear at top edge, into image; creases and minor abrasions in image; time-staining and flaking at edges. Paper.
Intourist rightfully understood that the prevailing European artistic trend of Art Deco design would be more appealing to potential tourists than Social Realism. "The image of Soviet Armenia communicated here is a glamorous and varied one. The train and the car in the foreground boast the advanced modern machinery of the period, and the high railway bridge is an example of Soviet engineering skills. The beauty of the country's natural landscape is shown in the background. The poster creates an image of glamorous tourism and is similar to travel posters produced in Western Europe at the time" (Victoria & Albert Museum, vam.ac.uk). This is the English version. Intourist pl. 29 (var), Tourism p. 113, Crouse p. 303 (var), Affiches Art Deco p. 111.