This Vintage Hess Toy Gasoline Truck- 1977 Model is new old stock. Still in the original box with instructions on how to open the battery box. Never been played with. MINT condition! Box has some slight water damage shown in photos.
The updated Fuel Oil Tanker features a chrome grille, the second truck with such detail. The major differences in this model is the "HESS" lettering on the side of the truck is bigger and the red stabilizers have been redesigned for balance. The rubber tires are marked with "Amerada Hess," due to the company's official name change after its 1969 merger.
Created as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the first Hess Toy Truck was introduced in 1964. Ever since, the annual release of a new toy truck is a highly anticipated event and a treasured holiday tradition for millions of families. A Little History:
WHERE IT BEGAN
A builder, visionary, entrepreneur, patriot and leader. Above all, a great father and family man. The remarkable qualities that made Leon Hess so special are at the heart of the Hess Toy Truck. Born in Asbury Park, New Jersey in 1914, company founder Leon Hess grew up during the Great Depression. In 1933, after finishing high school and unable to afford college, a then 19-year old Leon Hess bought a second hand 615-gallon oil delivery truck and started a business delivering heating fuel to homes in Asbury Park, New Jersey.
In 1964, just four years after opening the first Hess branded gas station, Leon Hess decided to offer families a fun, high quality and affordable toy for the holidays as a goodwill gesture to customers. With that decision, he created a toy for kids of all ages, the Hess Toy Truck, that has become a hallmark of the holiday season. Leon Hess wanted a toy truck made with outstanding craftsmanship and innovative use of electronics, and he wanted to offer it at a price families could afford with batteries included— a concept that endures to this day. By the time he retired in 1995 after six decades of leadership, Leon Hess had grown Hess Corporation into one of the world’s largest energy companies and the Toy Truck had become one of the most popular and enduring toys in American history.

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