CHAMBER BROTHERS NEON ROSE - NR12 - 1967 - 1ST ! ! ! CHAMBER BROTHERS NEON ROSE. NR12 - 1967. FIRST AND ONLY PRINTING.
Vintage Neon Rose 12 Moscoso Matrix Poster 1967
Vintage Neon Rose #12 Victor Moscoso Matrix Chambers Brothers Poster 1967
14 1/8 x 20"
GOOD Condition to VG.
Very Light corner wear and top boarder crease from prior framing.
One of the iconic images of the era, this poster was printed only once.
The original poster was printed on white index stock and measures approximately 14⅛″ x 20″.
Chambers Brothers Neon Rose 12 poster for a concert at the Matrix in San Francisco. One of the Classic images of the 60's designed by Victor Moscoso. Displayed in many museums around the world.
Per Victor himself: "I completed this poster the same night as Neon Rose #11. This image has been used in many catalogs, museum ads and other publications. It is my most popular and iconic image. Only one printing of this poster was done."
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959. There, he attended the San Francisco Art Institute, where he eventually became an instructor. At the dances at the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could "make some money doing posters for those guys." In 1966, he began designing posters for the Family Dog and for the Avalon Ballroom. Under his own imprint, Neon Rose, he did a series for Matrix, a local nightspot. Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. Moscoso's use of contrasting colors and vibrating edges was influenced by painter Josef Albers, his teacher at Yale. Given Moscoso's sophistication, is it not surprising that he was the first of the rock poster artists to use photographic collage. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.

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VG