Spring Catalogue Suits, 1913, show various cuts and colors of suits available for mail order. Each page holds a style of suit, the last focusing on the hats to match.

Weight: 0.5
Height: 17
Width: 13
Depth: N/A
Size: 17.0 x 13.0"
Maker: American Woolen Mills
Material: Paper, Wool, Ink
Date: 1913
Provenance: N/A
Condition: Light foxing, some wear to edges, no noticed creases.
History: The American Woolen Company was established in 1899 under the leadership of William M. Wood and his father-in-law Frederick Ayer through the consolidation of eight financially troubled New England woolen mills. At the company's height in the 1920s, it owned and operated 60 woolen mills across New England. It is most known for its role in the Lawrence Textile Strike of 1912. The American Woolen Company was the product of the era of trusts. Overproduction, competition and poor management had brought the New England textile industry to its knees by the 1890s. In particular, family trusts, the main shareholders of many of the mills, insisted on receiving high dividends instead of making necessary capital improvements. Frederick Ayer, successful Lowell merchant, purchased the Washington Mills in Lawrence, Massachusetts and hired his son-in-law, William M. Wood to run it. Wood had already successfully turned around a bankrupt mill in Fall River. With Ayer's financial backing, Wood brought together various under-performing mills in the aim of reducing competition and increasing prices. He convinced investors to permit profits to be reinvested into new plants and machinery. In 1901, the company purchased the failing Burlington Mills in Winooski, Vermont and restored their profitability. These mills closed in 1954. In 1905, the American Woolen Company built the largest mill in the world, the Wood Mill in Lawrence, followed by the neighboring Ayer Mill in 1909. The Ayer mill's 22 foot diameter 4-sided clocktower is only a foot smaller than Big Ben and purportedly only second to it in size in the world (among chiming 4-sided clocktowers). Following the 1912 Lawrence Textile Strike, the AWC was forced to increase wages. The company reached its apogee in the 1920s, when it controlled 20% of the country's woolen production. Most of these mill operations had started as 100% water-powered, but added coal-fueled steampower in the late 1800s as demand exceeded what could be provided by water alone. However, even though technology was continually updated, these unionized New England mills were unable to compete with non-unionized Southern mills able to produce staple woolen products such as blankets more cheaply. The two world wars were a boon to the AWC, keeping the company prosperous into 1945. American Woolen Company ranked 51st among United States corporations in the value of World War II military production contracts.