Step back into the mid-20th century with this classic 1954 Schlitz illuminated bar sign, a piece of brewing history. Measuring an impressive 72 1/2" in length, 12" in height, and 4" in depth, this elongated sign was designed to catch the eye and entice beer enthusiasts with its vibrant color scheme and bold lettering that proclaims "TAKE HOME Schlitz ICE COLD" – a nod to the brand's tagline "The Beer that made Milwaukee Famous". While the sign displays some age-appropriate wear, such as surface scratches and marks, it remains free from any cracks, preserving the integrity of its mid-century design. Notably, the internal lighting mechanism is currently non-functional, suspected to be due to a faulty ballast. Despite this, the sign retains its decorative appeal and historic value, and with some attention, it could be restored to its original, luminous glory. This Schlitz sign is an ideal collector's item for beer memorabilia enthusiasts or a distinctive aesthetic piece for a retro-themed bar or personal game room, resonating with the spirit of a bygone era of American brewing.

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