This 2000 Wheaties Box features Ken Griffey Jr . Griffey, is honored for all is accomplishments during his first decade in MLB as a Seattle Mariner and a Cincinnati Red. Wheaties (General Mills) became known as "The Breakfast of Champions" starting in 1927 as the company increased their popularity through sponsorship of baseball broadcasting. In 1934, athletes began being depicted on Wheaties Boxes, starting with Lou Gehrig. This uncut Wheaties Box measures 16x22.5.