Original vintage poster featuring a colourful mid-century design with bold stylised lettering and images next to the descriptions of mishandled goods including a damaged dropped apple and a box falling sideways to the ground; tomatoes squashed on top of each other and boxes strapped down to hard on a platform trolley; a man rolling a porters trolley carelessly down steps so the boxes fall off; and a driver braking causing boxes to fly up and a train leaning sideways in an abrupt stop so the carriages clash together, the warning text and instructions for better care reading - Good produce is ruined by dropping crushing shaking sudden stopping so Pack well Handle smoothly Stack well Load well - with four smaller images in circles on the yellow background showing a neat box of red apples, a man rolling a trolley on a ledge down stairs, a tidy pile of boxes and packages carefully loaded on a transport vehicle. Issued by the Horticultural Marketing Council. Very good condition, folds. Country of issue: UK, designer: unknown, size (cm): 40x27, year of printing: 1950s.