Heading: (Gazette du Bon Ton)
Author: Vogel, Lucien, directeur
Title: Gazette Du Bon Ton Arts, Modes & Frivolités. 1920. Tome I & II.
Place Published: Paris
Publisher:Aux Éditions Lucien Vogel
Date Published: 1920
Description:

10 issues in 2 volumes. Complete run of issues for the year 1920. Text in French. Illustrated profusely with 79 numbered pochoir plates, many folding, 48 fashion sketches, plus additional smaller illustrations and designs throughout the text also colored in pochoir. 24x18.5 cm (9½x7¼"), contemporary half morocco over marbled boards, raised bands, spine tooled in gilt; top edges gilt, silk book ribbons.

An excellent collection of fashion articles, pochoir plates, and sketches featuring the work of numerous artists of the time. Includes plates or sketches by George Lepape, Pierre Brissaud, Charles Martin, André Marty, Raoul Dufy, Eduardo Bénito and many others.

The Gazette du Bon Ton was a Parisian fashion magazine active from 1912-1925. It fostered an elite aesthetic by signing exclusivity contracts with Paris' top couture houses and featuring gorgeous pochoir reproductions of the latest designs. The stated aim of the magazine was to push back on the hegemonic idea that women's fashion was inferior as an art form. Many of the artists chose to illustrate their women and designs in various narrative settings and situations rather than in blank spaces.

Light wear and scuffing to morocco and boards; pages faintly toned, occasional scattered foxing, plates largely clean throughout; very good.