Heading: (Gazette du Bon Ton)
Author: Vogel, Lucien, directeur
Title: Gazette Du Bon Ton Arts, Modes & Frivolités. 1912-1915.
Place Published: Paris
Publisher:Aux Éditions Lucien Vogel
Date Published: 1912-1915
Description:

20 issues comprising the first run from Année 1, No. 1, 1912 to Année 2, No. 8-9, 1915. Illustrated profusely with 72 numbered pochoir plates, plus additional smaller illustrations and designs throughout the text also colored in pochoir. 25.5x20 cm (10x8"), original printed wrappers, in gatherings of 4 inside custom morocco backed slipcases.

A complete run of the first two years of the influential Parisian fashion magazine Gazette du Bon Ton. Featuring numerous articles and illustrations from numerous artists of the time including George Barbier, Pierre Brissaud, Jacques Drésa, George Lepape, Maurice Taquoy, Guy Arnoux and many others. This 20-issue run ends in mid-1915, and the third year would not be published until 1920.

The Gazette du Bon Ton was a Parisian fashion magazine which ran from 1912-1925. It fostered an elite aesthetic by signing exclusivity contracts with Paris' top couture houses and featuring gorgeous pochoir reproductions of the latest designs. The stated aim of the magazine was to push back on the hegemonic idea that women's fashion was inferior as an art form. Many of the artists chose to illustrate their women and designs in various narrative settings and situations rather than in blank spaces.

Wear and tear to many of the wrappers, some in pieces or missing strips of spine; many pages disbound and laid loose in wrappers, some faint offsetting from plates, minor edgewear to pages; very good.