This is a great light-up sign advertising Coca-Cola, with a tin frame and plastic front, reading "Serve Yourself" with a nice graphic of a Coca-Cola cup. Inside is a cardboard advertisement for a grilled cheese sandwich with a Coca-Cola, no price noted, in very good condition. The sign shows very little signs of wear. It is operating off the original cord and it is quite possible that the grilled cheese sandwich sign was added to the sign, and that any sign could have been utilized in its capacity. There are very little signs of wear, with one light scratch underneath the bottle in the cardboard. Condition: (9.0). Item Dimensions: 15 - 1/2" x 15 - 1/2" x 3 - 1/4".