Collection of Cereal Boxes With Premium Advertisements, Plus Related Ephemera. Post, General Mills, and Kellogg’s, ca. 1970s. Including an assortment of approximately two dozen boxes or trimmed box panels, of varieties including Fruity Pebbles, Cocoa Pebbles, Puffa Puffa Rice, Alpha Bits, Rice Krispies, Sugar Smacks, Honey Comb, Marshmallow Krispies, Cocoa Krispies, Raisin Bran, Frosted Flakes, Bran Flakes, and others; plus a binder of approximately 25 peel-back paper premiums issued by cereal and other food companies including Burger King, Cracker Jack, and Kellogg’s (one featuring Peanuts characters); plus manufacturer’s ephemera including a test publicity photo (8 x 10”) of a premium ball point pen, mail-in forms, and other test cereal advertising prints on cardboard or wax paper. Provenance: Collection of Larido Corporation, premiums supplier to Post/General Foods.