Lot 0250

7-Up Die-Cut, Easel-Back Sign Dated 1944

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7-Up Die-Cut, Easel-Back Sign Dated 1944

Item Details

Description

This die-cut, easel-back cardboard sign from 1944 advertising 7-up has never been opened. It measures 8" wide and 12" tall. The sign itself has no bends or creases. The printed message states, "Exactly what it is...a 'fresh up'." We would like to know: exactly what is a "fresh up"?