[AUTOMOTIVE]. Fleetwood Custom Coachwork for Cadillac. Detroit: Cadillac Motor Car Company, 1932. Oblong folio. Booklet bound in with chord; numerous illustrations printed in blue in text, 16 chromolithographs (8 full-page) on 8 bifolium, loose in rear pocket as issued. Original full-color pictorial boards (few minor surface blemishes, else fine). A RARE PROMOTIONAL SALES PORTFOLIO showcasing eight “exquisite creations” from America’s premier luxury automobile manufacturer. In 1926, Cadillac hired automobile stylist Harley Earl as the head of the new Art and Color division who designed the LaSalle, a best-selling luxury line of cars. In 1927, Cadillac introduced for the first time designer-styled bodywork as opposed to auto-engineered, which was the common practice amongst the auto industry. This promotional portfolio presents this new customization to the fashionable American upper-class client.