The award-winning and innovative design of Campari Soda's packaging is on display in this midcentury Italian poster. Campari Soda's iconic bottle shape was designed by Italian Futurist Fortunato Depero, who inverted the shape of the glass used to drink the beverage into the shape of the bottle - a simple, yet groundbreaking innovation. This banner design features great typography and its format is perfect for over a bar.Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of "Bitters," which is traditionally prepared as a mixture of water, alcohol, and botanical extracts - in this case, orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that provides the unique red coloring. Campari Soda was developed in the 1920s and was first referred to as an "Americano", after the American tourists visiting Italy to avoid Prohibition at home. In 1932 it was bottled and sold as the world's first ever packaged cocktail and renamed "Campari Soda".This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.

16 x 35.5 in