Original vintage food advertising poster for Bovril - Take care of yourself Take Bovril - featuring bold black lettering on a white background with black borders on the sides. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement / propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a flavour to stews and soup recipes when cooking or as a spread. Horizontal. Large size. Good condition, folds, tears, creasing, paper losses, two sheet poster. Country of issue: UK, designer: unknown, size (cm): 56x173, year of printing: 1930s.