[ADVERTISING] -- [MEDICINE]. A group of 3 items highlighted by Pitcher's Livura advertisement featuring African American subjects.
"Pitcher's Livura Do Cure fo suah." 18 3/4 x 14 3/4 in. (visible), 21 1/8 x 17 1/8 in. (framed). Image appears to be on metal. Circular holes along top edgeline for mounting (small losses to color, several tears, unexamined outside frame).    The Livura Manufacturing Company was a Newark, New Jersey-based manufacturer of "proprietary medicines" including "Pitcher's Livura." In 1893, the company   expanded its operations to Nashville, Tennessee, which is the city noted on the product crates in the advertisement. An 1894 advertisement for "Pitcher's Livura" which appeared in The American, a newspaper published in Elllsworth, Maine, indicated that the elixir "stimulates digestive action...Keeps poison out of the blood and heals all local humors and eruptions." As with much advertising from the mid-19th century and into the 20th-century, the African Americans featured in the ad reflect stereotypes and caricatures of African Americans and their culture.[With:] A group of 2 cabinet cards depicting African American children. Chicago, IL: John McGreer, 1881.
This lot is located in Cincinnati.

Hindman strives to describe historic materials in a manner that is respectful to all communities, providing descriptive contexts for objects where possible. The nature of historical ephemera is such that some material may represent positions, language, values, and stereotypes that are not consistent with the current values and practices at Hindman.