A Leonetto Cappiello Art Nouveau classic Italian pasta advertising poster, multi color offset lithograph print on paper. Signed in print and dated 1921 lower right. Leonetto Cappiello, 1875 to 1942, was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called the father of modern advertising because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Cheret, Alfred Choubrac and Hugo D Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. European Wall Decor Art, Vintage Prints And Multiples For Collectors.

Dimensions: Framed 54 1/2 x 42 1/2 in. All measurements are approximate.