1916-1923 Little Leather Library - 44 Volumes - Sep 23, 2021 | Jasper52 In Ny
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1916-1923 Little Leather Library - 44 Volumes

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1916-1923 Little Leather Library - 44 Volumes
1916-1923 Little Leather Library - 44 Volumes
Item Details
Description
  • Title: 1916-1923 Little Leather Library - 44 Volumes
  • Date/Period: 1916
  • Materials: Soft Covers
  • Additional Information: The Little Leather Library published 101 books - 44 of those volumes are in this collection.

    The Little Leather Library Corporation was conceived of by publisher brothers Charles and Albert Boni in about 1914. Inspired by the example of a cigarette company that gave away free miniature copies of works by William Shakespeare with each tobacco purchase, the brothers created a prototype — a miniature copy of Romeo and Juliet.[2][3] In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J. Walter Thompson Company.

    Scherman suggested approaching the manufacturer of a product the high cost of which might justify inclusion of a premium. Growing up in Philadelphia, Scherman was familiar with the Whitman's Candy Company of Philadelphia and in 1916 proposed to Whitman's the concept of the "Library Package, a box that would include a copy of a literary classic enclosed with Whitman's chocolates.[4] Whitman’s Co. ordered a total of 15,000 copies of fifteen of Shakespeare's plays.[5] The team scrambled to collect the $5,000 startup capital needed to print the books, which they acquired with the help of A. L. Pelton.

    These books were packged with Whitman's Candy for World War I soldiers. Whitman’s modified its Library Package and renamed it "Service Chocolates—Sweets with a book," a "vest-pocket edition of classics, packed with the company’s chocolates, that could be purchased and sent overseas to American troops.

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  • Condition
    Good
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    1916-1923 Little Leather Library - 44 Volumes

    Estimate $60 - $70
    See Sold Price
    Starting Price $50
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    Item located in New Jersey, US
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    Clifford Wallach
    Tramp Art, Folk Art & Americana Expert
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