1916-1923 Little Leather Library - 44 Volumes
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Description
The Little Leather Library Corporation was conceived of by publisher brothers Charles and Albert Boni in about 1914. Inspired by the example of a cigarette company that gave away free miniature copies of works by William Shakespeare with each tobacco purchase, the brothers created a prototype — a miniature copy of Romeo and Juliet.[2][3] In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J. Walter Thompson Company.
Scherman suggested approaching the manufacturer of a product the high cost of which might justify inclusion of a premium. Growing up in Philadelphia, Scherman was familiar with the Whitman's Candy Company of Philadelphia and in 1916 proposed to Whitman's the concept of the "Library Package, a box that would include a copy of a literary classic enclosed with Whitman's chocolates.[4] Whitman’s Co. ordered a total of 15,000 copies of fifteen of Shakespeare's plays.[5] The team scrambled to collect the $5,000 startup capital needed to print the books, which they acquired with the help of A. L. Pelton.
These books were packged with Whitman's Candy for World War I soldiers. Whitman’s modified its Library Package and renamed it "Service Chocolates—Sweets with a book," a "vest-pocket edition of classics, packed with the company’s chocolates, that could be purchased and sent overseas to American troops.
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Good
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1916-1923 Little Leather Library - 44 Volumes
Estimate $60 - $70
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