The 1938 Churchman CigaretteÕs Boxing Personalities set consists of 50 cards, measuring about 1-1/2Ó by 2-3/4Ó. Each card has a sepia photo on the front showing the fighter (or fight manager) in either a portrait or a posed boxing stance. A thin, blank border surrounds the image with the product name printed at the top edge and his name identified at the bottom edge. The reverse reveals a detailed biography of the pugilist on the opposite side, along with the card number, the W.A. & A.C. Churchman product name, the set name, and a reminder that ÒAlbums For ChurchmanÕs Picture Cards Can Be Obtained From Tobacconists At One Penny Each.Ó This set is anchored by Max Baer (#3), James J. Braddock (#6), 12 Jack Dempsey (#12), Jack Johnson (#20), Joe Louis (#26), Max Schmeling (#34), and Gene Tunney (#35).