POSTER TITLE: 1950s Philips C’est Plus Sur! Superhero Poster by DARGO - Mid Century Paris, 50s French Advertising
ARTIST/DESIGNER: Pierre Paul DARIGO
PRINTER: Imprimerie S.A. COURBET - PARIS
COUNTRY: Printed in France
MATERIAL: Lithograph
TYPE: Advertising Poster
BRAND/COMPANY: Philips Electronics, Netherlands.
DATE/PERIOD: 1950
DIMENSIONS: 160 x 116 cm | 63 x 45.7 in
CONDITION: A- (fine - tiny imperfections) Minor tear in the lower corner, otherwise in excellent condition.
ARTIST/DESIGNER: Pierre-Paul DARIGO, a French poster designer, created original advertising art for Jacques Cousteau's movie "LE MONDE SANS SOLEIL" (The World Without Sun) in 1964 and for the French National Lottery, among others.
BRAND/COMPANY: Koninklijke Philips N.V., known as Philips, is a Dutch multinational conglomerate corporation that was once one of the largest electronics companies in the world. Philips manufactured radios, record players, and televisions, as well as other household appliances. Founded in 1891, the company has since focused on health technology.
STORY/DESCRIPTION: This poster was created for the French market during the mid-1950s, a time of tremendous growth in the development of consumer electronics throughout Europe. The introduction of Freon in the 1920s expanded the refrigerator market, and by the 1950s, European households were fully adopting refrigerators. Philips was one of the main manufacturers. The poster features a Philips superhero carrying a refrigerator, highlighting the reliability and safety of their products, which were essential for preserving food and chilling beverages in French households.